LIBR 287-05
LIBR 287-14
Seminar in Information Science
Topic: Web and Social Media Analytics (focusing on Measuring the Effectiveness of Social Media Usage in Libraries)
Fall 2012 Course Information
Dawne Tortorella
E-mail
Measuring the effectiveness of social media usage in libraries
Social media is a mainstream communication tool and little debate remains on whether libraries should maintain a social media presence. Instead, attention is turning to how best to integrate social media into the plethora of library communication and service efforts. Driven strongly by cause and effect, social media actions can resonant quickly throughout your service community.
In this course we will examine key principles of social capital in service organizations and how social capital is built and measured in the context of social media. Using case studies from libraries of all types, as well as government, business, and non-profit organizations we will analyze how to use social media tools in a concerted effort tied to metrics and results.
Topics of Exploration/Discussion/Development:
- Building Social Capital
- Historical view of libraries in terms of social capital
- Social media’s impact on social capital
- Relationship building
- Social network analysis – class experiment measuring where class colleagues acquire professional information
- Survey of primary social media tools
- Environmental scanning and adoption cycle
- Built-in metrics
- Managing social media through a team-based approach (management tools)
- Additional statistical tools available for metric collection
- Location-based networks – increasing the library reach within the community of users
- Geo-based analysis tools
- Move to mobile
- Statistics and trends
- Implications for mobile services/user engagement
- Case studies
- Public library
- Academic library
- School library
- Special library
- Museum/archive
- Non-profit
- Business
- Government
- Quantitative measures
- Web analytics
- Social media analytics
- Development of trend analysis
- Qualitative measures
- Measuring feedback
- Evaluating engagement
- Presentation of statistics
- Growth of infographics
- Visual data analysis tools
- Building community
- Partnerships
- Staff participation models
- Integration of social media and evaluation of impact in:
- Direct support
- Training
- Promotion/marketing
- Information sharing
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