John Horodyski

John HorodyskiJohn is a Principal with Optimity Advisors and has more than 12 years of experience in digital asset management, metadata and taxonomy design, and digital and social media strategy. He has provided strategic direction and consulting for Digital Asset Management (DAM) implementations, including metadata and taxonomy design for a variety of Fortune 500 clients. He has held senior management positions within interactive gaming industry including the Worldwide Studios Digital Asset Manager at Electronic Arts (EA). He has published white papers and articles on DAM, and metadata as well as regularly speaks at various conferences including leading the Metadata and Taxonomy tutorials at the Henry Stewart DAM conferences. He is a Founding Board Member of the DAM Foundation and serves as a Board Member and Metadata Editor for the Journal of Digital Media Management 

Proposal Title: The Impact of Social Media Technology on Information Discovery and Knowledge Transfer in Large Organizations

San José Supervisor: Dr. Sandra Hirsh


  • B.A. (History) Simon Fraser University

  • M.L.I.S. University of British Columbia

  • M.A.S. University of British Columbia

Current or Most Recent Position

  • Principal, DAM Education