Beacon Technology in Libraries
Kristen Rasczyk, 2017 Showcase
Beacon Technology in Libraries: The majority of people who walk into the library today will have a smartphone with them. In fact, according to the Pew Research Center, 77% of all U.S. adults own a smartphone. This number rises to 88% for adults ages 30-49 and 92% of adults ages 18-29. In a 2015 study, Pew Research Center found that 73% of all teens had or had access to a smartphone. We can only expect these numbers to rise. Libraries can begin to use this to their advantage by adopting beacon technology to communicate information directly to users’ smartphones. The objective of this presentation is to introduce beacon technology and explore the ways in which public libraries can use it to promote library collection and services, increase user interaction with these collections and services, and enhance user’ overall experience at the library.
Comparative Book Review: Contagious & Inevitable: Jonah Berger’s Contagious: Why Things Catch On is an examination of why and how some things catch on and others do not. Through interesting and thought-provoking anecdotes, Berger illustrates not only how, but also why some ideas or products go viral. Kevin Kelly’s The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future examines the ways in which technology will inevitably shape our future; it is not a question of if, but when and how. In this review, I look at each book separately and then consider them in relation to each other, how the ideas from a marketing standpoint can inform and influence the development of new technology.
Kristen Rasczyk is a Library Associate at the Rutherford Public Library in New Jersey where she dabbles in everything from circulation and computer assistance to PR and social media to collection development. She is scheduled to complete her MLIS degree in Spring 2018.