MLIS 2012
Marketing Manager
Credo
Boston, MA USA

What I am doing now.

My responsibilities vary but include:

• Managing development of marketing collateral
• Coordinating with international partners for international marketing efforts
• Managing corporate website copy and email promotion copy
• Drafting press releases
• Managing the company’s speaking calendar and social media efforts
• Developing and assessing library promotion campaigns for subscribing institutions
• Organizing, promoting and moderating online webinar series

What are the most valuable skills I use in my job?

I must say that I’m surprised that I actually use skills that I gained in each SLIS course, from basic cataloging to online searching. When I started working with Credo, I focused specifically on instructional design for e-learning so the course in information literacy that I took with Michelle Holschuh Simmons has proved to be most useful in my work. 

Contact Permission

It is OK to contact this alumni.

Send email to: Laura Miller