Reference Guide for Copywriters and Content Editors
- Web page nav terms and titles are title case. This means only using capital letters for the principal words. Articles, conjunctions, and prepositions do not get capital letters unless they start the title.
- No ampersands.
- Single space after punctuation.
- First reference to the school should be its full name: San José State University School of Information. Accepted second references are SJSU School of Information and iSchool.
- Do not capitalize “school” or “university” when used alone as a subsequent reference.
- We do not need to keep repeating our school’s formal name.
- “Special Session” and “Regular Session” should be capitalized.
- Seasons and semesters are not capitalized (e.g., fall 2018, spring 2019, summer 2019)
- Alumna, Alumnus, Alumnae, Alumni – no “alum”
- Names of organizations should be spelled out on first reference. In general, do not follow an organization’s name with an abbreviation or acronym in parentheses or set off by dashes (except legal documents). If an abbreviation or acronym would not be clear on second reference, do not use it. Example: The National Collegiate Athletic Association recently certified the San Jose State University athletics program. The SJSU program was certified on its first participation in the NCAA review process.
- Course work is two words
- Please refer as follows: “The program,” “Our students,” “Our school”
- Courses should be listed like this (all caps prefix followed by space and course number then title of course): INFO 203 Online Learning