Marketing Plan: Del E. Webb Library
Brianna Wren, 2023 Showcase
: The marketing plan for Del E. Webb Library is outlined to strategically enhance visibility, engagement, and resource utilization within Loma Linda University (LLU). Addressing the gap in active outreach efforts, the plan centers on fostering a dynamic and inclusive library atmosphere through targeted marketing strategies. It includes a comprehensive analysis, strategic planning, action steps, budget considerations, and a proposal for a Marketing Committee. Key components involve a SWOT analysis, competitor analysis, identification of a target audience, and SMART goals tailored to enhance user experiences. The plan acknowledges the importance of marketing in the evolving academic landscape, positioning Del E. Webb Library as a vibrant center of excellence for health sciences at Loma Linda University. The success of the plan hinges on active community participation, collaboration, and the formation of the Marketing Committee, reinforcing a commitment to continuous improvement and adaptability.
Brianna Wren: “I’m an MLIS student and librarian assistant, acknowledged for my impactful marketing plan aimed at improving my workplace library. Drawing on my background in elementary education, I consistently apply a student-centered approach to my professional endeavors, now extending it to library services. While at Loma Linda University’s health sciences academic library, I observed a gap in student awareness and developed a focused marketing strategy to address it. My passion lies in connecting students with valuable resources, and I am enthusiastic about leveraging my diverse skills to enhance library experiences and strengthen academic support at our school for the success of our students.”