Marketing Plan for the Nanaue Nautical Nexus
Brondie Vien and Justin Michael, 2024 Showcase

Marketing Plan for the Nanaue Nautical Nexus

Marketing Plan for the Nanaue Nautical Nexus: The Nanaue Nautical Nexus (NNN) is an innovative library and cultural center dedicated to preserving marine life and celebrating the rich traditions of Hawaiʻi’s Manō (shark) culture. Located along the coast, the NNN serves as a vital resource for researchers, academics, and the public, offering a wide range of materials, from rare manuscripts and marine science archives to interactive exhibits and educational workshops. The NNN bridges the gap between tradition and innovation, promoting environmental stewardship and cultural pride while deepening the understanding of marine ecosystems.

This project focuses on creating a comprehensive marketing plan for the NNN. It outlines the Marketing Plan’s mission statement, environmental scan, project description, timeline, and budget. The plan details strategies to promote the NNN through social media, word-of-mouth, print, and electronic marketing, alongside an assessment plan to measure success. Through education and community engagement, the NNN invites everyone to contribute to preserving the wonders of the deep sea. View the presentation

 

Brondie Vien is close to completing her Master’s in Library and Information Science, where her passion for environmental conservation and education has come to the forefront. Her coursework has shown her how to connect her library science skills with her love for preserving ecosystems and sharing knowledge.

She hopes to work in an aquarium, combining education, conservation, and information management. Brondie also recently earned her open-water scuba certification, adding to her passion for blending education and conservation.

Justin Michael

Justin Michael: “Hi there! I’m an elementary teacher from the island of Guam and I hope to work as a school librarian after graduating from our awesome MLIS program.”