Spreckels Organ Pavilion photo credit: BellVideo, CC BY-SA 3.0, via Wikimedia Commons

Spreckels Music & Arts Library - Stacks After Sunset - Marketing Plan: I’m excited to share with you my marketing plan for the Spreckels Music & Arts Library (a fictional arts library in San Diego, CA) and a special new series we’ll be launching next year – Stacks After Sunset. This presentation outlines the library’s action plan for the 2025-2026 fiscal year’s marketing efforts including an environmental scan, community analysis, S.W.O.T. analysis, and marketing plan for a new concert series initiative we are calling Stacks After Sunset. This brand-new nightlife concert series will create exciting new experiences for our patrons, will be a major vehicle for attracting younger patrons to the library, and will provide the library with a new tool to amplify diverse voices and strengthen our value proposition to local heritage communities. This project was created as the culminating term project for INFO283 – Marketing of Information Products and Services in the Fall 2024 semester. View the Canva presentation.

“Hi, I’m John Fortier, a library worker with the San Diego Public Library and MLIS candidate at San Jose State University. I’ve spent 20 years building relationships with arts and culture organizations to promote public access to the performing arts and educate the public on the importance of community-driven arts organizations in their area. As a library worker, I’ve experienced first-hand the impact that libraries make in building public awareness for arts and culture programs and events and value opportunities to bridge my passions for libraries and the performing arts.”