Tahoe.com Website Redesign: Tahoe.com is a commercial travel and lifestyle website serving visitors, outdoor enthusiasts, and residents of the Lake Tahoe region. While rich in content about activities, lodging, dining, and local businesses, the site’s current design overwhelms users with dense text, unclear navigation, and visual clutter, causing cognitive overload and task abandonment. This report presents a comprehensive redesign of Tahoe.com’s information architecture (IA) to improve usability, accessibility, and user satisfaction while aligning business goals with user needs.

Based on user research — including card sorting, surveys, and environmental scans — the redesign streamlines navigation, reduces redundant content, and organizes information into intuitive categories (Eat, Shop, Play, Stay). Key recommendations include a simplified homepage, improved filtering, curated vacation packages for different demographics, and a new trip planner feature. Visual mockups and ongoing user testing strategies are provided. The redesign aligns stakeholder goals with user needs, enhancing accessibility, engagement, and business value.

David Perkins holds a BFA in Photography from the Savannah College of Art and Design and has worked in Digital Asset Management for nearly 20 years. With a strong focus on user-centered information architecture, he helps organizations design intuitive, accessible systems for managing and finding content. David also holds a certificate in UX design, deepening his expertise in creating efficient, user-friendly experiences.

Outside of his professional work, David leads a nonprofit dedicated to promoting Irish traditional music through uilleann piping, fostering cultural preservation and community engagement.

Shannon Trawick received her BS in Applied Humanities from Oregon State University in 2024 after spending 28 years trying to finish her degree in drips and drabs. She is currently pursuing her MLIS at San Jose State University and hopes to finish in the Spring of 2027. She currently works at two public libraries in Clackamas County, Oregon and is passionate about connecting people to the information they desire and require.

Jennie Yates holds a BA in Studio Art from Carleton College and an MFA in Painting and Drawing from California State University, Chico. She is a strong advocate for the arts, and currently works as the Collections Manager and Visual Resources Librarian at The Museum of Northern California Art.