Blog Post Style Guide

Blog Post

Post Type

Select the appropriate post type in the upper right of the post page. The post type is the name of the blog.


Please use title case.


The byline should be formatted like so: Published: November 30, 2018 by Nicole Purviance

Teaser / Summary

Add the teaser break for all blog posts after the first 2 sentences or first paragraph, if the break seems unnatural after two sentences. If for some reason, you want a different teaser than the intro copy on the full post, you can do that. Under “display settings,” you uncheck the “include teaser content in full view.” You then type the content you want in the first paragraph and add a break. See screenshot below.


Use the “Normal” setting for all paragraphs. Please follow the SJSU editorial style

Any hyperlinks to pages on or should contain the “https://” prefix.

Heading 3s

Only use Heading 3s to set off content. Do not bold or italicize headings or paragraph introductions.

Heading 4s

H4s should only be used to set off content within a larger content area. I don’t see much use for H4s with blog posts.


The smallest image we recommend uploading is 600px wide by 400px tall. If your image is larger, it will scale appropriately to fill the space at those dimensions. However, this image size works perfectly for blog posts highlighted on the home page. If you only upload one image, it will automatically appear on the top left. If you have multiple images, you’ll need to add the image code to the paragraphs in which is should be placed. Please see this article for image formatting:

If you have multiple images, you can adjust the size percentage and position left or right. You can also add captions. There’s no need to add any padding to the images before uploading. The system does it automatically. See this article for how to adjust the size, position and captions:


Enable comments.

Navigation Terms

Select your blog’s name. Then choose the topic category or categories. This will ensure the post is published on the main page of the blog, as well as via the filtered pages by category.

To find the nav terms quickly, you can do a control or command F and search the blog’s name. Otherwise you have to scroll down the list of nav terms.

Categories Per Blog

You can choose multiple categories within your blog that are relevant to the post’s content. For example, a story about a MARA student who got a scholarship could be assigned “MARA Blog,” “MARA Profiles,” and “Scholarships.”


  • Around the Web
  • Careers
  • General
  • MARA Profiles
  • Scholarships
  • Training and Certification
  • Webcasts


  • Activities and Events
  • Community  and Engagement
  • Conferences
  • Curriculum
  • General Multimedia

iStudent Blog

  • Advising
  • Assistantships
  • Careers
  • Community and Engagement
  • Curriculum
  • Enrollment
  • e-Portfolio 
  • Finances
  • iSchool 101
  • Online Learning
  • Professional Development
  • Student Groups


  • Assessment and Research Methods
  • Digital Records and Curation
  • Emerging Technologies 
  • Information Access and Use
  • Information Literacy
  • Information Organization and Systems
  • Information Resources 
  • Leadership and Management
  • Online Teaching and Learning
  • User Communities 

Career Blog

  • Career Opportunities
  • Career Profiles
  • Career Strategy
  • Choosing a Career
  • Cover Letters
  • Internships
  • Interviewing
  • Job Applications
  • Job Search
  • Networking
  • Resumes and CVs
  • Skills
  • Social Media and Careers

Publish Date

Under “calendar dates” on the left sidebar, enter the publish date to “Post Date.”

Screenshots for Your Reference