Marketing the Local Library: The infographic was produced in response to an assignment requiring students to visually represent a library management or leadership issue that is critical for information professionals. While marketing skills are not the first thing one thinks of in regards to librarianship, it is vital to know how to effectively convey to users the array of services and programming available to them.

Monica Colcord: “I am a first-year MLIS student, planning to focus on digital asset management. My background includes a master’s degree in English, and a long career as a freelance researcher, writer, and editor. I currently live in Portland, Oregon and in my free time, I enjoy reading, hiking, yoga, and horseback riding.”