Introduction to the Human Lifecycle of DAM
Today’s businesses need tools to create personalized customer experiences, producing more content faster, across more channels than ever before, just to remain competitive in the global marketplace. DAMs are the hub of this content supply chain that spans enterprise marketing and creative operations, often integrating other mission critical marketing technologies like Content Management, Product Information Management (PIM), Market Resource Management (MRM), CRM, Web2Print, and social networks. But when you look at why DAMs fail, you consistently see that the technology and the people were never inline. This session emphasizes how to successfully work with the human side of DAM from inception to integration, implementation and continuous improvement. Learn how to engage stakeholders, inform management, capture metadata, define governance, develop user communities and feedback loops, while constantly optimizing across functions. Understand how to incorporate the Human Lifecycle of DAM into any DAM initiative.
Date: December 11, 2019
Time: 5:30 p.m. – 6:30 p.m. (Pacific Time)