Choose a Platform
Ideally, you’ll want to update your online presence on a regular basis, but at the very least you want to make sure all of your profile and contact information is current. If possible, your goal should be to keep your online presence not only current but interesting. However, as you will find out, maintaining your online presence does take time, so set realistic expectations for yourself and focus your energy.
Also, keep in mind that each social media platform has its own set of expectations when it comes to activity and engagement. Generally, LinkedIn is the lowest-maintenance platform once you’ve created a strong profile; people tend not to notice if you’re not posting information frequently. On the other hand, Twitter and Facebook users tend to expect a higher level of regular engagement.