DAC Program Requirements for Non-Master's Students


Digital Assets Certificate Program Requirements for Non-Master’s Students

Information professionals looking to gain practical skills to help them manage the changing information landscape can earn an Advanced Certificate in Strategic Management of Digital Assets and Services from the SJSU School of Information.

The master’s-level courses are delivered fully online, providing flexibility to complete course work around work schedules. The advanced certificate program is nine units and can be completed in just two semesters. Please visit the Admissions Requirements page.

Program Requirements

Students follow one of the pathways and complete nine units within their selected pathway. In addition, students address program learning outcomes (outlined below) and show their competency via a blog-based digital portfolio. Students who successfully complete the program requirements receive a transcript and certificate from San José State University.

Demonstration of Competency

In order to demonstrate competency and show that they meet the program learning outcomes, all students will build a WordPress digital portfolio. Students can build their digital portfolio as they go along or put it together in their last semester. The digital portfolio will be reviewed by the certificate coordinator two weeks before the end of instruction in the student’s final semester in the certificate program.

See Saving your Work for guidelines on how to save assignments from each of the classes by the end of each semester.

In their digital portfolios, students will address the program learning outcomes under the following headings and address how they meet the criteria:

  1. Demonstrate proficiency in identifying, using, and evaluating current and emerging information and communication technologies to connect individuals or groups with accurate, relevant, and appropriate information.

    • Demonstrates knowledge of current and emerging technological issues and trends and their impact on the information professions;
    • Articulates how emerging technologies might impact an information environment;
    • Articulates and demonstrates the ability to design and provide the services that assist people in accessing information in that environment.
  2. Apply the fundamental principles of planning, management, marketing, and advocacy to the selection, evaluation, organization, curation, and security of physical and digital information items.
    • Demonstrates the ability to participate in long-term planning or carry out project management;
    • Shows the ability to market his or her work to users/clientele within or outside of the organization;
    • Shows understanding of how an information professional can be an advocate for a specific information entity;
    • Demonstrates understanding of the concepts that comprise the management of collections of data or digital objects, including selection, evaluation, organization curation and security.

As part of the process of meeting the criteria, students will:

  • Discuss what coursework/work experience prepared them for understanding and being able to meet the program learning outcome;
  • Present and discuss each piece of evidence they select (can be from one to four pieces). Explain why they selected this evidence and how it demonstrates their competency and the skills and knowledge they learned;
  • Discuss how they are able to (know how to, or can) apply or transfer skills and knowledge in the future to different [work] situations or environments.


In order to successfully complete the certificate, students must have an overall 3.0 GPA at the end of the nine units. All nine units must be taken within one pathway.

Digital Portfolio Assessment

The digital portfolios (blogs) will be reviewed by the certificate administrator using the following ratings:

3 Exceptional. The blog statements are focused and coherently integrate examples with explanations or analysis.
2 Satisfactory. The blog statements are reasonably focused, and explanations or analysis are mostly based on examples and evidence. Fewer connections are made between ideas, and though new insights are offered, they are not fully developed. The statements reflect moderate engagement with the topic.
1 Underdeveloped. The blog statements are mostly description or summary, without consideration of alternative perspectives, and few connections are made between ideas. The statements reflect passing engagement with the topic. A blog with a rating of 1 needs to be revised.